Jason Wong
Product & User Experience Designer

Treasury Wine Estates

Re-envisioning a wine experience for you, by you.

Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates

Roadblock

Midway through our high-fidelity process, I learned that we would be combining pages and relocating specific pages to different vendors for the Wine Club and My Account platform. The general managing of My Account would go to one vendor, and the Wine Club would go to another. This transition was frustrating due to the deadline remaining the same – while having to reboot the process while doubling the stakeholders/teams.

Maintaining a consistent look and establishing how both (now) separate user flows can co-exist and flow were my main objectives to weather the situation. I Implemented the same design system as well as conducted meetings to align both teams on how each other worked. 

Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates

Full-Screen Prototypes:

Pick Your Journey

Wine Club Add/Swap


High Fidelity Note:

This project was mobile-first focused because there is an increasing amount of mobile users as younger generations are becoming more interested in wine. But based on our research, we found that over half of the users were logging in on their desktops, which is why the screens show my deliverables for both mobile and desktop applications.

There were about 250+ high fidelity wireframes that were built out in this process from platform functionality to content components related to each brand. 

Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
Treasury Wine Estates
The high-fidelity mockups below are scrollable - give them a try!

The high-fidelity mockups below are scrollable - give them a try!

Treasury Wine Estates
Treasury Wine Estates
100
Iterations
+400
User Research-Based Screens
TBD
More users
300
cups of coffee